Producing tracks takes time and care. Talent helps too. So you’ve got what you think will be a #1 hit on beatport. And you need to get it released. So what do you do? 

Well, before I tell you what I THINK you should do, I’m going to give an example of what you shouldn’t do. With Llama Farm, I have a dropbox on my soundcloud account (http://soundcloud.com/llamafarmrecordings if you want to have a look….). I wrote what I thought was quite clear in terms of what I’m looking for.

I said in no uncertain terms that any submissions should be in keeping with the labels output. Yeah, obviously wasn’t clear enough. So what do I get? People sending vast amounts of tracks shared to 5000 people who will equally be not interested in it. “Privately shared” on soundcloud means restricted numbers. 5000 people does not equate to private.

Interestingly,the most recent submission described my label as “deep and crispy”. I have no idea as to what this refers to, but the submission HAD NOTHING TO DO WITH THE OUTPUT OF THE LABEL, so I deleted it.

So what should you do?

• Firstly, send your music to a label you buy the music of regularly. If you make what you like, this should tie together.
• Submit one track, and make it your best one.
• Be polite, but don’t make claims you can’t back up. (If they’ve never heard of you, you are not the saviour of whatever form of music you have chosen to produce)
• Send it to a handful of labels. Remember that people know people too. House music is a pretty small community, word does get round as everyone chats. If word gets round, you may get offers from interested labels.
• Ask people for feedback. Take it on board when its criticism. Make better tracks. Repeat!

And hopefully, that’s turned a frown upside down.

PS Please, please, please stop sending me minimal techno. Its a waste of my bandwidth.